Brief: A demonstration of what happens when a happy customer is served poorly Do you like cockroaches? Boston was gearing up for maximum humidity as I stepped into the surprisingly cooler depths of a local bagel shop. It was still early. The trains were running quickly and there was barely a line for fresh bagels. [...]
Stop Advertising For Facebook
Brief: Using generic social platform links degrades branding and disregards analytics You’re all psyched about how integrated your next campaign is. You’ve got Facebook, Twitter, Mixi, V-Kontakte, and Tuenti campaigns that all support each other, build your primary contact list, and extend the reach of your paid broadcast efforts. There’s just one little detail missing.
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